Human error is a frequent contributor to road traffic collisions, understanding the human factors provides a deep insight into road-user behaviour

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Are Men Really Better Drivers than Women?

June 7th, 2012

There are many, many jokes about women’s driving. Whether it’s that they drive too slowly or that they struggle when parking, the general impression is usually that men are better drivers than women. But is this really true? Accident statistics have repeatedly shown that males are more likely to be involved in a car crash […]

Does your car have a personality that affects your driving behaviour?

May 2nd, 2012

Although business drivers might hesitate to admit it, many will attribute human-like qualities to their car, known as anthropomorphising. This could be as simple as treating it as male or female or even giving it a name. So, if some people treat their car more like a person, does this influence the way in which […]

You may say you are a good driver, but are you really?

February 6th, 2012

Do you think you’re a good driver? Very few people are likely to answer “no”. Generally we like to present ourselves to other people in a positive light, so we may adapt how we respond to questions to make us seem like better people. In psychological research this is called social desirability and we make […]

How much does the company influence an employee’s driving behaviour?

January 6th, 2012

In recent years there has been a great deal of emphasis placed on an organisation’s responsibilities towards the health and safety of its employees. In terms of driving, this has led to the Health and Safety Executive developing legislation to ensure that employers have the appropriate policies, procedures and training in place to ensure the […]

What happens after a vehicle collision?

September 12th, 2011

It is well known that there is a higher risk of a collision if you are driving for work purposes than if you are driving for non-work purposes. When discussing this increased risk, the topic most frequently turns to how much these collisions cost the employer. While this is obviously an important issue for companies […]

The ‘Risk Compensation’ factor: Do in-car safety features make our driving any safer?

August 5th, 2011

In recent years the introduction of airbags, ABS braking systems, traction control and other safety features has undoubtedly made driving safer by reducing the chances of the driver being involved in a collision. While these developments have clearly increased the safety ratings of the vehicles we drive, do they actually make our driving safer? A […]

Are New Drivers Always Bad Drivers?

June 13th, 2011

If you look at almost any road traffic incident statistics, you’ll see that novice drivers, who also tend to be younger drivers, are far more likely to be involved in incidents. Indeed, of all fatalities from road traffic incidents in 2009, there were almost twice the number of causalities in the 16-25 years old age […]

Car Insurance: Gender Inequality or Natural Born Boy Racers?

March 22nd, 2011

Over the past few weeks, a debate has resurfaced and it is one that has raged for a number of years. Is the gender price difference on car insurance discriminatory? Well, the issue has now been settled by a EU ruling that has stated that insurers can no longer charge different premiums based on gender. […]

Driver Development vs the Electric Car

March 21st, 2011

If you are looking into different ways of saving fuel costs, two options you will probably consider are driver development or changing to a more fuel-efficient car. Driver development involves teaching the driver how to be more fuel efficient. Reports show that 10%-15% savings can be achieved through eco-driving. But if that’s not enough, you could […]

How efficient driving can save companies money

March 16th, 2011

With fuel prices going up and up, driving is rapidly becoming a major expense for companies. Those with fleets of lorries and vans are finding themselves especially hard hit, but there is a way that savings can be made with some simple fuel efficient driving rules. Some are obvious, such as making sure your vehicles […]